Brita vs PUR: which is actually certified — and what does a certified gallon cost?

Last reviewed July 2026.

Same job, same shelf — but the certifications underneath are not the same. Here is Brita against PUR on the only two axes we score: what the certification actually covers, and what a certified gallon costs.

• Brita: cheapest certified-for-lead filter is the OB06 at $0.167/certified gallon (WQA, NSF/ANSI 42, 53, 401).
• PUR: cheapest certified-for-lead filter is the PPF951K1 at $0.375/certified gallon (NSF, NSF/ANSI 42, 53, 401).

On certified-for-lead cost per gallon, Brita wins: $0.167 vs $0.375 — 2.2× cheaper for every gallon its certification covers.

Every model, side by side

Price per filter ÷ certified capacity in gallons. Certification data from the certifiers' public listings; the listing always wins.

How often you actually replace them

Cost per gallon is the fair comparison, but it hides the part you live with. The Brita OB06 is certified for 120 gallons; the PUR PPF951K1 for 40 — so you buy and fit the second one about 3.0× as often for the same volume of water. At roughly half a gallon of drinking water per person per day, that is the difference between a filter you think about twice a year and one you think about every few weeks.

It matters beyond convenience: the certified claim only holds within the rated capacity. A filter run long past its gallons still passes water and still looks fine, but nothing about the lead or PFOA/PFOS claim applies any more. The brand with the shorter interval is the one more likely to be used out of spec.

So which one

On the evidence above, Brita is the better buy for a certified lead claim: the OB06 covers it at $0.167 per certified gallon against $0.375. That is the whole argument — both hold a real listing from an accredited certifier, so the decision comes down to what a covered gallon costs and how often you want to be buying cartridges.

Pick the other one only for a reason outside this table: it fits your pitcher or fridge and the cheaper one does not, you prefer the taste, or you need a claim beyond lead. Check the PFOA/PFOS column above before assuming a lead-certified filter covers PFAS too — they are separate claims and are certified separately.

The full stories: Is Brita NSF certified? · Is PUR NSF certified? · what 42, 53 and 401 mean

We do not test filters — we index what accredited certifiers publish, with attribution, and make no health or treatment claims. A certification covers a specific model against a specific standard; it is not a general seal of quality. We are not affiliated with NSF International.